18 hours ago
Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service that Nadler, the chief operating officer, claims will improve the efficacy of Web3 marketing — from the perspective of salespeople, of course. It`s all about "retargeting" the most valuable potential customers: people who very nearly pressed buy, trade, sell, swap, join, but didn`t. Finding those folks in Web2 is straightforward given the troves of personal data scattered online. Crypto`s trickier because wallets are pseudonymous. The company`s database "bridges the gap," he said, and lets companies target their most likely customers. Such precision could be especially important if crypto`s bear market deepens into a blowout that pushes new users away. Economic malaise increases what traditional marketers call the "cost per acquisition" and what Addressable terms the "cost per wallet." "Especially in a bear market people aren`t as hyped about user acquisition," said Nadler, "But what founders care about is letting the community know they still care and reactivate them." Addressable isn`t building a doxxing service, says Nadler. While it might know on the backend that John Doe owns wallet abc123, it`s not passing that information to the client, say, CoinDEX. Instead its product lets CoinDEX target John Doe with ads so that wallet abc123 becomes a paying customer. Building the inference is Addressable`s specialty, he said. The company trawls social media posts for intel that it can cross-check with wallets. Perhaps wallet abc123 interacted with protocols that John Doe follows on X. Or it`s made trades that John Doe discussed on Reddit. All these clues can be enough to reverse-engineer a targetable identity. The resulting ad-tech playbook is less an only-in-crypto innovation than a recreation of online marketer`s existing capabilities with special twists for the on-chain economy. Companies` Web3 funnels are already incredibly narrow, Nadler said, because potential customers are uniquely difficult to target. "Rather than pay KOLs , or do very broad activities, what we allow is companies to target only the users that have engaged with you," he said. KOLs are key opinion leaders, social media influencers who promote projects to their followers. While Addressable has been around for three years, the retargeting service is new, Nadler said. He said he believes it will be a difference-maker for protocols seeking stickier customers. "The most horrible thing that can happen to DeFi projects at the moment is if users stop believing in them," he said, pointing to targeted advertising as the solution.
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XRP on a Pause Before the Next Massive Move to the Upside, Predicts Crypto Analyst – But There’s a Catch
![A cryptocurrency analyst and trader is leaning bullish on XRP ( XRP ) as the fourth-largest crypto asset by market cap hovers around 40% below the 2025 high of about $3.40. The analyst pseudonymously known as Credible Crypto tells his 69,300 YouTube subscribers that XRP is currently in a consolidation phase. “XRP has been one of the strongest crypto assets since November in terms of returns on investment (ROI), in terms of gains… …XRP in my opinion is clearly a market leader here. And we are consolidating, we are correcting right now after hitting a high of $3.40. And I’ve said many times that in my opinion, this consolidation, this correction is simply a pause before the next massive leg to the upside.” According to the pseudonymous analyst, XRP could, however, plummet further before a bullish reversal. “I think that we’re going to see a move below these range lows at $1.80. We could go as low as the green area of demand here, which is between $1.30 to $1.60. How low we go into that, or how deep we go into that, whether we even test it at all is unknown. But the minimum target is the range lows [around $1.30] and then we should see a reversal back to the upside for the next leg to the upside.” Source: Credible Crypto/YouTube The pseudonymous analyst further says, “But the point here is that XRP is incredibly, incredibly strong. And yes, it is correcting. And in the immediate short term, I think it’s going to be a little bit weak as it moves down about 20% to the downside. So we are expecting some weakness on XRP, but only around 20% to 30% of weakness.” XRP is trading at $2.02 at time of writing. ? Follow us on X , Facebook and Telegram Don`t Miss a Beat – Subscribe to get email alerts delivered directly to your inbox Check Price Action Surf The Daily Hodl Mix Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any losses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing. Generated Image: Midjourney The post XRP on a Pause Before the Next Massive Move to the Upside, Predicts Crypto Analyst – But There’s a Catch appeared first on The Daily Hodl .](/image/67efa4434b2bf.jpg)
A cryptocurrency analyst and trader is leaning bullish on XRP ( XRP ) as the fourth-largest crypto asset by market cap hovers around 40% below the 2025 high of about $3.40. The analyst pseudonymously known as Credible Crypto tells his 69,300 YouTube subscribers that XRP is currently in a consolidation phase. “XRP has been one of the strongest crypto assets since November in terms of returns on investment (ROI), in terms of gains… …XRP in my opinion is clearly a market leader here. And we are consolidating, we are correcting right now after hitting a high of $3.40. And I’ve said many times that in my opinion, this consolidation, this correction is simply a pause before the next massive leg to the upside.” According to the pseudonymous analyst, XRP could, however, plummet further before a bullish reversal. “I think that we’re going to see a move below these range lows at $1.80. We could go as low as the green area of demand here, which is between $1.30 to $1.60. How low we go into that, or how deep we go into that, whether we even test it at all is unknown. But the minimum target is the range lows [around $1.30] and then we should see a reversal back to the upside for the next leg to the upside.” Source: Credible Crypto/YouTube The pseudonymous analyst further says, “But the point here is that XRP is incredibly, incredibly strong. And yes, it is correcting. And in the immediate short term, I think it’s going to be a little bit weak as it moves down about 20% to the downside. So we are expecting some weakness on XRP, but only around 20% to 30% of weakness.” XRP is trading at $2.02 at time of writing. ? Follow us on X , Facebook and Telegram Don`t Miss a Beat – Subscribe to get email alerts delivered directly to your inbox Check Price Action Surf The Daily Hodl Mix Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any losses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing. Generated Image: Midjourney The post XRP on a Pause Before the Next Massive Move to the Upside, Predicts Crypto Analyst – But There’s a Catch appeared first on The Daily Hodl . CoinDesk
Markets Anticipate Fed Rate Cuts Amid Shifting Economic Landscape
Markets expect four interest rate cuts from the Federal Reserve this year. Investor activity in cryptocurrencies is increasing as rates are anticipated to drop. Continue Reading: Markets Anticipate Fed Rate Cuts Amid Shifting Economic Landscape The post Markets Anticipate Fed Rate Cuts Amid Shifting Economic Landscape appeared first on COINTURK NEWS . CoinDesk
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