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Google will begin enforcing a stricter cryptocurrency advertising policy across the European Union starting April 23, aligning with the region’s landmark Markets in Cryptoassets (MiCA) regulation. Google to Enforce New EU-Wide Crypto Ad Policy Under MiCA Regulation Starting April 23 The move will require advertisers to meet new compliance standards before promoting crypto exchanges and wallet services in all 27 EU member states. According to an official update, any company that wants to advertise crypto-related products such as trading platforms or custodial wallets must first obtain official authorization as a Crypto Asset Service Provider (CASP) under MiCA. Additionally, advertisers must complete Google`s verification process to be eligible to run crypto ads within the EU. Google stressed that the implementation will be consistent with its existing ads policy framework, noting that any violations will trigger a warning period of at least 7 days before potential account suspension. “This update reflects the evolving regulatory landscape and is designed to protect users while supporting responsible innovation,” Google said in the announcement. The EU’s MiCA regulation, which came into effect this year, creates a comprehensive legal framework for crypto assets across the bloc and requires licensing, transparency, and investor protections for companies offering digital asset services. Google’s policy update ensures that its advertising ecosystem remains compliant with these sweeping changes. Crypto firms without CASP status will effectively be banned from promoting their services via Google Ads within the EU from April 23. Google’s decision could set a model for how other major platforms are adjusting their ad policies in response to tightening crypto regulations around the world. The tech giant has historically taken a cautious approach to crypto ads, imposing restrictions in jurisdictions such as the US, UK, and Singapore. *This is not investment advice. Continue Reading: Internet Giant Google Is Imposing Regulation on Cryptocurrency Ads Across the European Union! Here`s Why
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DWF Labs Expands to NYC With Bet in Trump-Backed WLFI
DWF Labs, a digital asset maker and investment business, has opened a new office in New York City. According to the press release , this move aims to build stronger relationships with U.S. institutional investors and regulators. Likewise, the digital asset market maker wants to play a bigger role in the American financial market as it expands its presence in important global markets. DWF Labs to Provide Liquidity for USD1 Stablecoin As part of this initiative, DWF Labs is investing $25 million in World Liberty Financial (WLFI), a decentralized finance (DeFi) protocol backed by U.S. President Donald Trump and his family. With this investment, DWF Labs becomes a major stakeholder in WLFI and gains a role in guiding the protocol’s future. It is also worth noting that WLFI is launching USD1, its stablecoin. This stablecoin will offer a U.S.-focused option in the global stablecoin market. Meanwhile, DWF Labs will help USD1 succeed by providing liquidity for smooth and stable trading. Furthermore, DWF plans to work with American colleges and universities to support cryptocurrency education, research, and development. With its new NYC office, DWF Labs aims to play an important role in shaping cryptocurrency’s regulatory and institutional future in the United States. Trump-Backed WLFI Raised $250 Million As reported by TheCoinRise, the DeFi project concluded its second public token sale, securing $250 million from investors . Launched in September 2024, WLFI aims to promote stablecoins pegged to the US Dollar while challenging traditional banking structures. The project has been positioned as a crypto-friendly initiative aligned with the former president’s broader financial innovation agenda. With over half a billion dollars already raised, WLFI’s next moves will determine whether it cements its place as a revolutionary DeFi player or another controversial crypto experiment. WLFI Token Details Reading from a prepared statement, Zak Folkman, one of the project’s leaders, confirmed that WLF introduced a token named WLFI . These tokens serve solely as governance tokens, granting holders the right to make proposals and vote on decisions concerning the platform. Folkman clarified that WLFI tokens are non-transferable and available for sale only to accredited investors in the U.S. Recall that the WLFI has recently added almost 4.89 million SEI tokens to its holdings. WLFI’s trading wallets were used to acquire various tokens through one of the SEI acquisitions. WLFI’s portfolio is broad, featuring staples like Bitcoin and Ether alongside a mix of altcoins, including Tron (TRX), Avalanche (AVAX), Ondo Finance (ONDO), and now Sei. The post DWF Labs Expands to NYC With Bet in Trump-Backed WLFI appeared first on TheCoinrise.com . BitcoinSistemi
XRP Price at a Crossroads: Technicals Hint at Big Move Ahead
XRP consolidates near $2.10 as traders eye potential breakout levels across key timeframes amid mixed technical signals. XRP The 1-hour chart shows XRP recovering from a downtrend that saw prices dip to $2.035, forming a potential double-bottom reversal pattern. A recent green candle near $2.10, accompanied by rising volume, suggests bullish momentum resurgence. Traders eye BitcoinSistemi
